This is just happening now?! I guess better late than never. No more free publicity, Marshawn Lynch is now getting paid for his love of Skittles & has agreed to a deal with . Check out the details…
Via ESPN:
The candy brand will announce on Tuesday a formal deal with the Seattle Seahawks running back, whose relationship with the sweet dates back to when his mother started giving him what she called “power pellets” in his Pop Warner playing days.
While specific terms of the deal are unknown, sources told ESPN that Lynch will receive financial compensation. The brand will also donate $10,000 to Lynch’s Fam First Foundation every time he scores a touchdown Sunday in the Super Bowl.
The deal marks the first time the rainbow candy brand has ever paid an athlete.
To celebrate the partnership, Skittles has made limited edition packages of a “Seattle Mix,” a bag which includes only circles of blue and green colors that the brand will hand out this week.
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