Instagram has gone above and beyond and created a handbook guiding other brands on how to reach their audiences through visual media. The handbook includes eleven particular brands, including @disneyland, @patagonia and @chobani. In regards to the book itself, the Instagram team explains: “When it comes to brands and businesses, our goal is to help companies reach their respective audiences through captivating imagery in a rich, visual environment. One way we can do this is by providing new resources and tools to educate and inspire marketers.”

The team was smart enough to assume many people rather just read their tips and guidelines online, so of course they dedicated a Tumblr blog to all of the same tips and news. Check out the video below for a small snippet of what is featured in the book.

Marisa Mendez