Following in the footsteps of his peers, Nas has launched his own record label “Mass Appeal”. This is following the launch of his Mass Appeal magazine. Also, he already has his first artist. Read the full article below.
The new venture from Nas is an extension to the Mass Appeal magazine, which was invested in by Nas. The label’s first signee is the aforementioned Boldy James, a Detroit representer who joined the Illmatic emcee on stage at SXSW this past March.
Fresh off the heels of his 20th year anniversary of “Illmatic”, Nas is staying consistent with his work. Check out the mixtape to Boldy James here.