IFWT_Dreamville

Dreamville’s second signee, the lyrical Cozz, has opened up to Billboard about his deal with J. Cole’s rising label, working with Cole, his upcoming project ‘Cozz and effect’ dropping before the summer is up and more! Check out his response on the deal below.

Adriela Batista

Long story short my manager, Tone, was an intern at Interscope Records and he told me, ‘if you want to get serious about rapping start recording.’ We started recording in December. During that time, I was working on the whole “Cozz & Effect” project, and during that time I made the “Dreams” song and shot the video. The response for my first release ever was pretty good, blog-wise.

After the video [dropped], labels were hitting us up left and right. We had meetings every day. We were shopping around to see what the options were, and finally met up with this dude named Matt who showed Cole directly. He loved it. The next day I went to Cole’s house and we discussed business. He loved the rest of the music. It connected; it was cool.

The “Dreams” video was such a success. Why is a good video important to what you do?

Cozz continued on to express the importance of a music video embodying your vision;

“It’s one thing to actually have a song, but it’s different to actually see where somebody’s coming from and how they actually envision the song. I love the video. I wanted it to be like my life, but in the most creative way possible.”

Check out the full interview here