Last night A$AP Rocky took the urban street wear community by the neck, calling out names like HBA, and Been Trill in his new visual and record “Multiply.” “I ain’t really fuckin’ with that Been Trill / Swear them niggas booty like Tip Drill / Nah I ain’t really into throwin’ shots / But these muthafuckas better give me my props, word to Pac.” A representative from Been Trill decided to respond to the new track, check out what Heron Preston had to say after the jump.

“What happened to rapper on rapper beef? the days of biggie vs tupac & jay z vs nas are over. Remember how Nas’s “Ether” or Tupac “Hit Em Up” made you feel? Remember what that meant for rap music? The fact that a rapper dissed a clothing company is a huge sign of the times. does that mean rap is boring? has rap lost it’s edge? Today, power in music is style. power is fashion. Let’s keep this shit shocking and competitive! this is how you push things forward. and the song/video is good. let’s continue to shake shit up! our culture needs it.”

via  xxlmag

Julissa Bartholomew