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Luxury watch company, Hublot partnered with the Dallas Cowboys becoming their Official Timekeepers.  They are the first luxury brand to partner with an NFL team and they created three custom, limited edition Dallas Cowboys-branded timepieces, inspired by the teams iconic blue and silver.  In announcing the partnership they also named coach Jason Garrett and players Jason Witten, DeMarco Murray, Dez Bryant and Tyron Smith as brand ambassadors.  Well Dez is the first to reap the benefits as he showed his swagged out watch worth $61K and he got it for free!

Shay Marie

via TMZ Sports:

The CEO of the company is so pumped about their partnership, he met up with Dez in London to personally gift him with one of the sickest watches they make.

It’s called the “Hublot Big Bang Unico King Gold Pave”,  made with 18 karat King gold (gold blended with platinum and copper) and encrusted with more than 300 DIAMONDS!!

The timing’s fitting as Dez signed with Roc Nation Sports earlier this week and Hublot is super popular with celebs like Jay-Z.

And the winner is Dez.

*photos in gallery above*