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As Jay-Z and Tidal begin to move forward in developing the brand and making its content more sought after, Spotify is finding new ways to expand and reel in more customers. Spotify’s chairman, Martin Lorentzon, even commented on currently not seeing Tidal as a significant threat. Click more to read the full story!

Last week at the Sting Day conference in Stockholm, Spotify’s chairman shared some insight on just how much of a threat he sees Jay-Z’s Tidal as. He came right out and said that the only way Spotify would be affected by Tidal’s growth is if other artists began taking their art to other sources. A huge misconception in the beginning of the Tidal debut was that many artists–such as Taylor Swift–were going to be pulling their content from Spotify and as a result, customers would need to find it elsewhere.

Artist stopping their content flow on Spotify has not happend; and even Jay-Z’s catalogue is still accessible there. The chairman did acknowledge the unique idea that Tidal presents customers with exclusive content, solely for Tidal, and that in itself could hurt spotify but again, only if artists decided not move forward with their Spotify partnerships.

At the conference, Spotify did announce that something new would be coming in the upcoming weeks and it looks like the ball was dropped prematurely on that since word did get out about their plans. According to the Wall Street Journal, Spotify has plans to rival Youtube and Facebook with streaming video services. The plan is to host original web-series content with hopes to draw in larger consumers.

The question of how successful this video service will be is still hanging in the balance though. Other video streaming services like the Itunes Store had to adapt to consumer needs by not just offering music, but also offering accessible TV Shows and movies and this was a huge boost in their success. Other than streaming video, what exactly will Spotify be adding to ensure that the won’t just become a forgotten app of the past?

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Sources: Business Insider || Wall Street Journal