Marshawn Lynch is not here for the fakes that have ruined the sneaker culture. It’s the one constant negative of the market exploding over the past few years with everyone looking for ways to cash in. Lynch won’t be caught with fakes though thanks to the investment he made with a company called “Chronicled Inc”.


Chronicled, Inc. today announced that it has closed $1,400,000 in convertible note financing. The round was led by investment firm Colbeck, with participation from Mandra Capital, Pantera Capital, Social Starts, and Seattle Seahawks RB Marshawn Lynch, in addition to the Company’s four co-founders and other angel investors. The Company intends to use the funds to continue building its consumer authenticity platform, which it will launch for limited edition sneakers in autumn 2015.

Chronicled eliminates knock-off sneakers from the market by attaching small wearable sensors—Smart Labels—to shoes, using an open registry and various applications to track authenticity, ownership, and provenance. The Company has partnered closely with Identiv INVE, -5.15% in the development of the encrypted microchips included inside of the Smart Labels.

“We are delighted to be joined by investors with deep expertise in social platforms, cryptography, and the burgeoning Internet of Things, as well as pop culture, art, sports, and fashion,” said Ryan Orr, the company’s founder and CEO. “Our technology lets consumers know if their products are authentic at the tap of a mobile phone,” said Sam Radocchia, co-founder and CPO. “It also provides brands and retailers with a new platform to engage with the consumer beyond the point of sale and to issue limited edition products.”

Hopefully this really becomes a big thing eventually because people are getting ripped off left and right and scammers are stealing money that people worked for. I doubt anyone would try to pull a fast one on Beast Mode anyway.