Not that this comes as any surprise – but Drake and Future are about to make a killing with their joint effort, What A Time To Be Alive. After less than 24 hours on iTunes, early sales forecasts already have the mixtape projected to do around 500k by Friday!

In comparison, Drake’s last project, If You’re Reading This, It’s Too Late had an opening week of 495k, while Future’s DS2 did 147k.

Marisa Mendez: Twitter || Instagram

As far as some business details: the project is an Apple exclusive for the next week, thanks in part to Drake’s deal with the company. After that, it will be made available on other outlets like Spotify, Amazon and more. Reports HDD:

The set’s release was greenlit after a last-minute deal was struck between the artists’ labels, Cash Money and Epic, with the latter label’s chief, L.A. Reid, insisting the mixtape go to market as the company is now mid-cycle on Future’s DS2 (A1/Freebandz/Epic), which bowed at #1 in July. Republic will handle marketing and promotion on What a Time.

Interesting!