After the success of the Ice Bucket Challenge, a swarm of new internet challenges emerged. In Mexico, this new challenge is absolutely shocking. Hit the jump to see what it is.

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New challenges such as the #EBTongueTwister (raising awareness for the Sohana Research Fund) and #15SecondShakespeare (raising funds for the British Red Cross). However, unlike the aforementioned, Mexico’s newest trend has nothing to do with charity.

The challenge, called “Reto del pasesito,” requires participants to snort a white powder on camera before nominating others. According to the Mirror, Mexican press refers to it as a challenge for affluent socialites and in the caption of the video above, the white substance is referred to as cocaine. There must be some merit to that because local authorities are said to be looking into the situation.

To see the challenge, watch the video below.