In a cross promotion for the Cleveland Cavaliers and NBA on TNT, LeBron James, Kyrie Irving and Kevin Love show their quest for a ring” to “end the cities drought” and win a championship. Between their attire and Mike Epps cameo at the end, it ends up being pretty funny. Expect a thousand jokes and memes spawned from the picture above (think of Kobe’s all white getup from the L.A. Times magazine shoot).
It’s a long road to the Larry O’Brien trophy. #TheQuest begins OPENING NIGHT on TNT. (more teams coming soon!) https://t.co/KAvdBx3Wh0
— NBA on TNT (@NBAonTNT) October 7, 2015