Presidential candidate Ben Carson, has created a radio advertisement with help from Atlanta rapper Aspiring Mogul. The 60-second ad features Carson giving a speech over a beat while Aspiring Mogul drops some lyrics of his own. Shortly after it was released, Talib Kweli caught wind of the advertisement and slammed Carson for his attempt to “reach black voters.”

Read more below.

ARiiE:Twitter | Instagram

The ad features Aspiring Mogul rapping the lyrics, “Vote and support Ben Carson / For our next president and be awesome,” Followed up by Ben Carson, making a speech over the beat. He says,

“America became a great nation early on not because it was flooded with politicians, but because it was flooded with people who understood the value of personal responsibility, hard work, creativity, innovation and that’s what will get us on track right now. I’m very hopeful that I’m not the only one who’s willing to pick up the baton of freedom because freedom is not free and we must fight for it every day. Every one of us must fight for it because we are fighting for our children and the next generation.”

Carson’s representatives say the candidate hopes the ad will appeal to Black voters by “reaching out and talking to them in a language that they prefer and in a language that, and in a cultural format that they appreciate.”

However, Talib Kweli is not sold on the rap. He opened up to the Washington Post slamming Carson. He said, “There were no lyrics, just random statements, adding ‘Carson’ doesn’t even really rhyme with ‘awesome.'”

According to Kweli,

“The most effective way for Ben Carson to reach out to young black voters is to actually care about other Black people, which Ben Carson has proven to be incapable of,” Kweli says. “When you say things like ‘Obamacare is the worst thing that’s happened to America since slavery’ and describe the youth-driven Black Lives Matter as ‘sickening’ and accuse them of ‘bullying’ people, who cares about your Rap ad?”

Check out the ad below.

Carson’s campaign team spent $150,000 on the ad. It will air for two weeks on radio stations in Miami, Atlanta, Houston, Detroit; Birmingham, Alabama; Jackson, Mississippi; Memphis and Little Rock, Arkansas.

Source DX