Drake’s “Hotline Bling” video was pretty simple but it captured everyone’s attention due do Drake’s wardrobe and infamous meme-worthy dance moves. T-Mobile smartly decided to get in on the viral video and song about phone calls.
The Super Bowl is the grand stage for commercials and T-Mobile struck gold by landing Drake.
In the 30-second ad titled “Restricted Bling,” Drake is filming his “Hotline Bling” music video. As he sings, “You used to call me on my cell phone,” a few executives from unnamed wireless carriers abruptly stop him to suggest a few revisions to the song.
The carriers ask him to work in the fact that streaming music will rack up tons of data—illustrating how other phone companies restrict wireless plans.
Drake is a trooper, though, and delightfully mocks the requested changes, saying the changes “don’t ruin the song at all.”
Last year, T-Mobile also was a big hit by landing Kim Kardashian and poking fun at the amount of selfies she takes.
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source: AdWeek
