Making Rihanna the creative director of Puma was certainly a good move! Rihanna has bought in some big bucks with the company. Bloomberg Business has said that Puma’s earning for the 2014 fourth quarter is about $975 million. Thats a lot of money!

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The brand says that Rihanna has played a big part in their booming sales. Puma CEO Bjorn Gulden states Rihanna,

“can sell sneakers and Puma is onto something here which we haven’t seen yet in the women’s area.”

Rihanna’s new line “Fenty” is up next. If Rihanna can boost the Puma brand like that, we can only begin to imagine what Kylie Jenner is about to do!

Source: Complex