Rory Fresco’s life got the ultimate turn-around this year, thanks to Kanye West and Soundcloud.
In Soundcloud’s auto-play algorithm, the Kansas City rapper’s “Lowkey” single was cued to play right after Kanye’s now-deleted “Real Friends.” Soundcloud uses mathematics to auto-play related songs, actually leading to some pretty dope music discoveries.
After just one day, Fresco’s single went from an impressive 5,000 plays on its own, to a whopping 150,000 plays with the help of Pablo, so to speak, earning him the attention of Epic Records.
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Rory says to Pigeons & Planes:
“The whole Soundcloud thing helped my record pop off, and they heard some other records. I decided to sign because I wanted to get to the next level. My plan was never to be an underground artist. I want to be the biggest in the world.”
When it’s your time, it’s your time! Congrats to Rory, and we wish you much success!