Starting with the 2017-18 season, NBA teams will see an advertising patch added to their jersey’s for the first time ever. This is nothing new in the sports world, as soccer teams around the world and even the WNBA all have logo’s and patches from companies who paid for that space. It is new in the NBA though and so far we’ve only heard details of how two teams are going about it and they couldn’t be more different.


The Sixers were the first team to make a deal for their ad space, agreeing to a deal with ticker retailer, StubHub, on a three year contract which will see StubHub pay $5 million each season. It’s not much of a surprise that the Sixers didn’t get more money because they’ve been so bad for years now they aren’t really in a place to negotiate. They should be happy someone wants to advertise with them. Although to be honest by the time the deal kicks in next year, the team should actually be more respectable to watch.

On the complete flip side, the Golden State Warriors are using their star power to drive up prices for whatever company winds up advertising on their uniforms. According to reports, the Warriors want $20 million per year and it’s pretty obvious why. When you’re already one of the best teams in the league and now you add Kevin Durant to a roster that already includes Steph Curry, you can pretty much name your price. They will be on national television likely more than any other team and considering the market they play in, spending the $20 million might still be a great investment to have your company seen.

The NBA recently approved a three-year pilot program to allow teams to sell 2½-inch by 2½-inch patches on the upper left of jerseys, opposite what will be a swoosh from Nike, which will begin its deal as the league’s official apparel-maker after the 2016-17 season.