Drake’s manager Oliver El-Khatib gives GQ an exclusive interview, detailing the success of the OVO brand and their strategy for raking in millions and millions.

Frankie Zing

Oliver truly believes it’s a gut instinct that get’s you where you want to be and bases it off “blind faith”. Also taking some notes from Jay-Z who has always gone against his opponent instead of succumbing to their ways,

“I remember guys walking around [Toronto Caribbean carnival] Caribana talking like they’re from New York, to impress girls. We took the flaws and flipped it. We Eminem’d it.”

“No one is going to tell you that you’re making the right move. But you have to have blind faith. I just had a sickness—a sick belief that it’s all going to work out.”

Check out the full interview here.