This is the perfect example of on-brand marketing! Nautica recognized not only how popular Lil Yachty is but that he’s brought renewed interest from the urban market to the longstanding clothing company because of his love for nautical-themed everything.

Now they’ve cut the check, and teamed up with the Atlanta rapper for a 7-piece capsule collection at Urban Outfitters. The line is set to include tee-shirts, a hoodie and a hat, and will go on sale starting in mid-November.

Marisa Mendez: Twitter || Instagram

Congrats, Yachty! What a good look!

New Bae, Miss Karen Murray ; president of nautica ✔️⛵️️

A photo posted by KING BOAT (@lilyachty) on