According to Macy’s, Hip-Hop mogul Diddy’s new fragrance called “3AM” is too risque for their liking. Diddy’s ad, which was recently shot in Los Angeles, stars himself and his 28-year-old girlfriend Cassie. The two are apparently acting out various stimulated sex scenes, with both her straddled on top of him and him “thrusting” her with their clothes on. We also hear that Cassie’s pierced nips are also visible in the ad. Diddy tried to re-edit the commercial countless times to make the big wigs at Macy’s happy, but that almost resulted in the fragrance launch getting delayed. According to a source, “The full-length version includes such provocative images that retailers were concerned about young customers seeing [them].” They went on to say, “The required edits almost delayed the [fragrance] launch. In an attempt to bypass the censors, Combs tried to get the commercial [out on cable channels], but it was still deemed too racy.” To stir up some more controversy, Diddy just posted the news article onto his Instagram page poking fun at the fact his new ad is so sexual. Sounds to me like some grade A promo work. Check out Diddy’s posts to get us hyped for his new fragrance in the gallery.