FASHION: (Video) Fredo Santana Tapped For 40oz NYC “Life And Death” Collection Promo

Started from a snapback, now we here! Joel “40oz Van” Fuller will release the first apparel collection from his 40oz NYC line come September 30th. The “Life & Death” Fall 2013 collection will also feature the above snapback, as seen on Fredo Santana (in the promo video below) and Kendrick Lamar.


(Video) A$AP Ferg & Travis Scott Perform At 40oz NYC x Trapstar ‘LDN’ Snapback Launch

40oz NYC and Trapstar recently teamed up for their collaborative “LDN” snapback, and celebrated with the return of the 40oz Bounce in London on Saturday night. A$AP Ferg and Travis Scott were in the building to perform for the packed house, and Nana Jr. provides the recap after the jump.


Fitted Of The Day: 40oz NYC x Trapstar LDN Snapback (White On White x Black On White)

40oz NYC links up with Trapstar for a dope LDN snapback two colorways, white on white and black on white. They’ll only be available in-store from 11am to 6pm at Portobello Green Arcade in London (with an appearance from 40oz Van) on Saturday, July 6th, and a 12-hour pre-order online at iamatrapstar.com/store on Sunday, July 7th, beginning at 20:20GMT. Check out the video after the jump.


(Photos) Rihanna x A$AP Rocky Reveal 40oz NYC x Trapstar Collab Snapbacks

On Saturday, 40oz NYC and Trapstar will drop their collaborative LDN snapback in two colorways, white on white (as seen on A$AP Rocky) and white on black (as seen on Rihanna.) However, don’t get too excited about getting your hands on this one! Only a limited amount will be released as with all 40oz releases, and they’ll only be available at a Trapstar location in London and on theTrapstar site. Hopefully 40oz will eventually release some on their site!


(Photos) 40oz NYC Teams Up With Def Jam For #DefinitionOfSummer Snapbacks

40ozNYC has linked up with Def Jam records to produce a limited edition D.O.S. snapback for the record label’s #DEFinitionOfSummer campaign. Only 150 of the caps were produced, and they’ll be given to influential tastemakers in the music industry. More photos of the collab in the gallery.


(Photo) 40oz NYC All Black Givenchy Inspired Stars & Balmain Inspired NY Snapbacks Release Date

40oz NYC has given us the release date for their next release and this one is a double release. Van has announce that the official release date for the all black Givenchy inspired stars & Balmain inspired NY snapbacks will be available Nov. 26th(Cyber Monday). Click below to see the snapbacks. WiL Major


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