(PHOTO) NBA: Wondering What The Massive Bling Jay Z Was Rocking at the Nets Game Means?!

Yesterday we shared pics of Hov & B courtside at the Nets game.  They were sipping on champagne & sucking on lollipops, but some fans were distracted by Jay’s massive gold medallion.  Yes, there is a meaning behind that crazy piece.  Check it out…


(Photo/Video) Sports: Justin Bieber Crashes Hockey Practice; Plays In Gold Chains & Tight Pants

Oh Bieber.  This kid just needs to lay low for a minute. SMH.  So what’s Bieber up to now?!  Crashing a club hockey practice in Atlanta and skating in big chains and tight pants.  Yep.  Check it out…


(Video) Jay Z Surprises J. Cole With His Original Roc-A-Fella Chain

J. Cole had a helluva birthday – Jan. 28! Not only has he dropped a mixtape, but he’s also signed a label deal, and got one of the best gifts a rapper could ask for. Cole performed at Madison Square Garden, and during two different sets, he surprised the crowd with appearances from Jay Z and Kendrick Lamar. Jay dropped a bomb by gifting the, “Villuminati” artist with his original Roc-A-Falla chain. “That on ya neck is my original Roc chain, and it’s yours,” Jigga expresses. EPIC! Check out the gift giving, down bottom.


(PHOTO) NFL: Dez Bryant Rocks Chain That Meek Mill Gave Him To Pro Bowl Draft

Dez Bryant is a big Meek Mill fan. Sports & music always go hand in hand — even if the artist is a fan of another team (The Philadelphia Eagles).  Dez Bryant was spotted at the Pro Bowl draft rocking Meek’s “Dream Chasers” chain.  He got it from Meek as a gift after Dez told reporters he listens to Meek Mill before games to get his mind right.  Bromance in the works?! Check it out…


(Video) Lil Wayne & TRUKFIT Are Giving Away A $5000 Chain For Christmas

Lil Wayne announced today that he and his TRUKFIT clothing line will be thanking their fans in a special way this holiday season. Next week, one winner will be chosen to receive a $5000 TRUKFIT gold and diamond necklace, one of only 20 owned by Weezy and his YMCMB family. Below, Tunechi gives you the 411 on how to enter. Also just a heads up: TRUKFIT isn’t just for guys anymore! The line recently released their new Juniors line as well, available now at all TRUKFIT retailers (Dillard’s, Macy’s, Zumiez, Tilly’s and Dr.Jay’s, as well as Trukfit’s site.) Special shout out to Marisa Flores, Tune’s stylist and TRUKFIT’s creative advisor, for sending me some pieces. I love them! TRUK DA WORLD!


(Photo) The Beef Continues! Chief Keef Calls Out Soulja Boy & Tweets His Cell Number!

The saga continues…After a Chief Keef affiliate allegedly stole a chain from Soulja Boy some months back, there’s been animosity between the #300 click and the, “Ridin’ Round” artist. This time around, Chief Keef takes things to twitter to name call and drop telephone numbers. Check the gallery out, if you want to call Soulja Boy. Wait, isn’t that a Kat Stacks move…


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