(VIDEO) NBA: LeBron James Welcomed With Open Arms, And He Throws Chalk!

Fans literally went HAM as the Cleveland Cavaliers stepped into Quicken Loans Arena tonight! LeBron James made a VERY grand entrance, even better than Jesus Shuttlesworth’s intro in ‘He Got Game’…Hit the jump to check it out, chalk toss and all!


(Video) Sports: Beats By Dre – “Ain’t No Game” Starring King James, With New Track From Jay Rock & Kendrick Lamar

Beats by Dre has linked a new product and five of the world’s greatest athletes -LeBron James, Cam Newton, Serena Williams, Zou ShiMing, Alexander Ovechkin – in its new wireless PowerBeats Ad. The commercial includes a dope, new track from Jay Rock & Kendrick Lamar “Ain’t No Game.” Hit the jump to check it out!


(Photos) NBA: Fans Attending Cavs Opener Tonight Will Join King James In Pre-Game Chalk Toss!

In midst of preparing for tonight’s big opener, LeBron James had been debating whether to continue his ritual of the infamous “chalk toss.” Not only have fans amped LeBron to do so via a Twitter poll, but fans in attendance will be HELPING James tonight in his chalk clap with their very own chalk toss bag! Dope or not?! Hit the jump for more juice and photos on LeBron’s story…


(Video) NBA: Check Out LeBron’s Newest Nike Ad

The new Nike spot starring James is titled “Together” and even Kyrie Irving appears briefly. The commercial makes it evident that LeBron’s return to Cleveland was for the city and it was bigger than basketball. Hit the jump for details.


NBA: Legend Michael Jordan Sees Hornets’ Lance Stephenson As LeBron-Stopper!

It’s no surprise that Cavaliers’ King James is one of the best, if not THE best (up for debate) in the league, as he spares no victim. Even NBA Legend Michael Jordan recognizes this, saying “if you want to get out of the East…get past Cleveland, then Miami, you got to beat LeBron.” Jordan puts COMPLETE faith in none other than Lance Stephenson! Hit the jump for more juice on Jordan and Stephenson…


NBA: LeBron On Opening Against Carmelo Anthony In Cleveland – “That’s How It Should Be”

LeBron James played his first Cleveland home game back in 2003, against fellow rookie and friend Carmelo Anthony. So, the star pair go WAYY back, resulting in interrogation of King James. When asked about about playing his boy on the court in this Thursday’s opener, he responded “That’s how it should be…me seeing a great friend of mine and competing against him.” Hit the jump for more juice on LeBron’s story!


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