Mayor Bloomberg’s proposed ban on soda (to help combat obesity) in New York City is being met with much controversy, naturally. The city will be voting on it this Thursday so in response, soda company Mountain Dew came together with the New York Art Department to take a creative stand against the proposal. The two groups have started “PROHIBITION: NEW YORK CITY,” a local outdoor campaign featuring posters that show a faux 17oz can (the proposed ban is 16oz.). Check out more of the imagery below. Marisa Mendez
(Photos) Mountain Dew & The NY Art Department Make A Statement Against Bloomberg’s Proposed Soda Ban
(Video) Lil Wayne – DEWeezy (Mountain Dew Extended Commercial)
Lil Wayne’s extended Mountain Dew commercial premiered tonight during the BET Awards. Watch it after the jump. Gernique N
(Video) The Evolution of DEWeezy [Episode 1]
As part of Lil Wayne’s partnership with Mountain Dew, the campaign is rolling out a web series, and this is the first episode of the Evolution of DEWeezy. The Mountain Dew Skate Team descends on Austin and SXSW to film some scenes for the Berrics and catch Weezy’s headlining show at Austin Music Hall. Marisa Mendez
Lil Wayne & Mountain Dew Announce Plans To Build A Skate Park In New Orleans
Tunechi has made no secret of his love for skateboarding as of late, and we all know he hails from the city of New Orleans in Louisiana. So, it makes perfect sense that along with Mountain Dew (a company he partnered with earlier this year for their DEWeezy campaign), plans have been announced for a skate park to be built in New Orleansʼ Lower Ninth Ward district. Details below. Marisa Mendez
(Video) Juicy J Brings Out Wiz Khalifa And Chevy Woods At SXSW
Everything turned green (literally and figuratively) at Juicy J of Three Six Mafia’s Mountain Dew Show at SXSW last night when the rapper brought out Wiz Khalifa, Lola Monroe and Chevy Woods. Check out some of the footage in the video after the jump!! Wendy L.
Lil Wayne Teams Up With Mountain Dew For New Ad Campaign
Lil Wayne and Mountain Dew have teamed up for a DEWeezy ad campaign. The campaign will kick off at South by Southwest and is one of the biggest hip-hop/soft-drink campaign in recent history. DEWeezy will be advertisements, performances, and a skate park in NOLA. Read more below. Julie1205
