Not too long after buying back his share in the fashion companies he’d created (then sold,) Billionaire Boys Club and Ice Cream, Pharrell has made another huge business venture.
Taking to Twitter earlier this morning, the iconic producer revealed that he’s now the co-owner of popular denim company, G-Star. The two entities had collaborated over the last few years, transforming recycled ocean plastic into denim, and in 2016, decided to make their partnership official.
“G-Star is an independently minded and forward thinking company,” Pharrell said in a statement. “I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”
Congrats on the power move!