Footwear History: Do You Remember… @RevRunWisdom x Run-DMC Signed By adidas

It’s no secret that hip-hop has immense marketing power — after all, it’s basically the only genre that can essentially name-drop a brand and allow it to be prolific and profitable. Hit the jump to read more and see a video on Run-DMC Talk about there Adidas! DJJuanyto x IamJAYBOON


(Video) Historic: Run DMC Reunites in Philadelphia!

Sunday, at the Made In America festival, Run DMC finally reunited after a decade! For more info and video footage see below! Eloisa Melo


Run-DMC To Reunite In Concert This Fall

Run-DMC will be rocking their Adidas on stage this fall at the Fun, Fun, Fun Fest in Austin, TX! It was announced earlier today that the Rev and DMC will be a part of the 3 day festival in November, with portions of the proceeds going to the JMJ Foundation for Music! Watch the promo below. Marisa Mendez


(Classic Photos) #IFWT Remembers Adam Yauch: The Beastie Boys & Run DMC

These are really classic photos, two legendary rap groups in one photo: Run DMC and The Beastie Boys. I would have loved to see these two groups perform together! Check out these photos from their tours back in ’86 & ’87 below. RIP Adam Yauch & Jam Master Jay! Julie1205


(Video) Run-DMC, Kool Moe Dee and Special K. Freestyle Battle At Graffiti Rock

Check out this classic freestyle battle with Kool Moe Dee and Special K. Vs. Run-DMC. Click below to see the video. Funk Flex


NBA: Adidas & Footaction Party With Dwight Howard, Young Jeezy, Fabolous, B.O.B And More!

Orlando Magic superstar Dwight Howard hosted one of the most talked about parties of All-Star Weekend thrown by Adidas & Footaction!  The party was thrown at an executive airport hangar about 20 minutes outside of downtown Orlando and featured performances from Young Jeezy, Fabolous and DMC of Run DMC!  Check the jump for pics of the night including B.O.B, Ne-Yo and more! @DJMatthewTyler x Sabrina B. @gametimegirl


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