From now through the end of December, NYC subway riders who pass through the 42nd Street/Bryant Park stop will be privy to L’Oréal’s “Intelligent Color Experience.” The campaign features an interactive vending machine where you can buy new makeup products, with a mirror that pops up with digital animations showing potential makeup combinations and offer products (which you can buy on the spot) that either “Match” or “Clash” with whatever you’re wearing. Sounds like an awesome way to get the word out about their latest products!