(Video) SZA Tours Her Hometown In “Where I’m From” Documentary!

JAY Z’s Life+Times and vitaminwater® present the next episode of the new documentary series “Where I’m From,” which follows St. Louis singer, and TDE representative SZA through her stomping grounds. The crooner explains how she quit her job to be more free, being looked at as awkward growing up as a child, and what inspires her to make music. Check out the interview after the jump.


(Video) Ab-Soul x Elliott Wilson #CRWN Interview [Teaser]

The GOAT of Hip-Hop journalism, Elliott Wilson, brought his #CRWN series to the SVA Theatre in NYC where he sat down with TDE’s Ab-Soul. During the interview, Soulo named his top 5 rappers, These Days album, his fellow TDE members Kendrick, Jay Rock and ScHoolboy Q, along with detailing his personal battles and his relationship with Yaris Sanchez. The first part of the interview drops later on today, so be on the look out. If you were not able to experience the Vitamin Water-sponsored event in person for yourself, check out a teaser for #CRWN XII below!


(Video) Future Brings Out B.o.B. & Rae Sremmurd In ATL

The Fader and Vitamin Water’s #uncapped showcase made its way to Atlanta last night with their featured guest, Future. During his performance, he surprised attendees with multiple guests, bringing out B.o.B. for “Ready” and “We Still In This Bitch,” and newcomers Rae Sremmurd for their smash hit, “No Flex Zone.” Check out clips from the night below.


(Photos + Video) TDE’s Kendrick Lamar, SZA & ScHoolboy Q Perform For #Uncapped Series

vitaminwater and The FADER’s Monday night concert series #uncapped continued this week, with help from TDE’s Kendrick Lamar, ScHoolboy Q and their newest signee, SZA. Check out some pics from the West Side Gallery performance in the gallery, and video below.


(Video) Travi$ Scott & Trindad James Perform “Shut Up” #uncapped

On Monday night, Travis $cott linked up with Vitamin Water and FADER for their #uncapped concert series. The whole concept is pretty dope, dedicated to making boring Mondays “more brilliant.” Instead of doing shows in a typical theater setting, they go to out-of-the-box locations like an auto body shop, a laundromat (you saw Solange…), an office space, etc. This past Monday was in the lobby of a bank with new sensation Travi$ Scott, along with surprise guest Trinidad James. Check out their performance of their collab “Shut Up” below.


B.o.B & Santigold “Make Boring Brilliant” with vitaminwater! [PROMO]

vitaminwater, alongside College Humor, is on a mission to entertain the most boring place in the USA, literally. Boring, Oregon has seen their town get a lot more action than usual this past month thanks to VitaminWater, and this upcoming concert is a great way to un-bore Boring’s residents. The Brilliance Uncapped exclusive concert series featuring B.o.B, Santigold, Matt & Kim, and Uncle Skeeter will air on Fuse TV, April 3rd, 9pm EST. Check out a sneak peak video of how Boring was transformed below! Caasi Cofer


(Video) B.O.B. Acts Out On A Plane While In The Air

Kinda! B.O.B. takes ‘strange clouds’ to another level. Way in the air, the Georgia rapper performs on a plane in an ad for a specific water brand. To find out what that is, drop down bottom.


(Video) Steve Nash’s Extreme Snowboarding Trick

Steve Nash enters ESPN and Vitamin Waters’ “Real Snow” competiton, looking for “Urban Snowboarders” to submit videos for a chance to win some cash and a gold medal at the Winter X-Games.  Check out Nash’s video of what he calls “the most epic snowboard trick ever” after the jump! @DJMatthewTyler x Sabrina B. @gametimegirl


(Video) Fader & Vitamin Water Profile Freeway

FADER’s Vitamin Water Uncapped Live series profiles Freeway for their latest mini documentary. Watch below. Marisa Mendez


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