That’s the word on the street(wsj), that Apple is working on a whole NEW way to bring Video to the tube, Hit the jump for the sorted details!!

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Apple is working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service, according to people familiar with the matter.

It’s great that Apple is working on something NEW, but this whole Subscrition based thing bother’s me a little, like I don’t need to exchange 1 cable company for another -_-
Apple you can not not turn iTunes into Cable Vision, please I beg you!! But that’s what the Rumor is!! Apple Television on your Apple TV -_-