Is tis a sign they are going to leave the device industry?? I don’t know, but if they do, I called it, And I will add they if they do, they are taking the way of Sega, leaving the Gaming units to only Focus on Games, Smart, Although I always felt like Sega made that move too early, and RIM is taking too long, but any who hit the Jump for what’s going on here!

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So Apparently RIM has announced that they are Unveiling a NEW Platform called “Mobile Fusion” that will allow Business’ to have tighter control on the devices that company uses, No Matter what device, including iOS, and Android devices(Smartphones, and Tablets), and yes still Blackberry. The Control includes residing over Password Apps Employees use,and the ability for managers to wipe and lock devices remotely. Now that people are preferring to use devices other Than Blackberry, and those devices having Enterprise systems, RIM is taking the chance to stay in the game, by still giving Companies peace of mind. RIM Made a Statement about it:

“Our customers have been saying, ‘We’re moving to these different adoption models, and we’d like you on board with that,’“ said Alan Panezic, vice president for enterprise product management

Feels like RIM is starting to take notice that people like what they had, but don’t like the way their devices is delivering it, So they figure the Best way to Stay in the game, the multi-platform management market!!!

The Platform will be available Early Next year(this coming Feb) , so we’ll be looking out for it!!!

WSJ

Press Release:
Simplifies Management of Smartphones and Tablets for Business and Government

Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today introduced BlackBerry® Mobile Fusion – the Company’s next-generation enterprise mobility solution and RIM’s entry into the multi-platform Mobile Device Management (MDM) marketplace. Building on years of leading enterprise mobility management solutions from RIM, BlackBerry Mobile Fusion will simplify the management of smartphones and tablets running BlackBerry®, Google® Android® and Apple® iOS® operating systems.

“We are pleased to introduce BlackBerry Mobile Fusion – RIM’s next generation enterprise mobility solution – to make it easier for our business and government customers to manage the diversity of devices in their operations today,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion. “BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations.”

RIM is the leading provider of enterprise mobility solutions with over 90 percent of the Fortune 500 provisioning BlackBerry devices today. The enterprise market for smartphones and tablets continues to grow in both the company-provisioned and employee-owned (Bring Your Own Device or BYOD) categories. BYOD in particular has led to an increase in the diversity of mobile devices in use in the enterprise and new challenges for CIOs and IT departments as they struggle to manage and control wireless access to confidential company information on the corporate network. This has resulted in increased demand for mobile device management solutions.

BlackBerry Mobile Fusion brings together the market-leading BlackBerry® Enterprise Server (version 5.0.3) for BlackBerry smartphones; new management capabilities for BlackBerry PlayBook tablets built on BlackBerry Enterprise Server technology; and mobile device management for smartphones and tablets running Android and iOS operating systems.

BlackBerry Mobile Fusion will provide the following mobile device management capabilities for all supported mobile devices*:

• Asset management
• Configuration management
• Security and policy definition and management
• Secure and protect lost or stolen devices (remote lock, wipe)
• User- and group-based administration
• Multiple device per user capable
• Application and software management
• Connectivity management (Wi-Fi®, VPN, certificate)
• Centralized console
• High scalability

BlackBerry smartphones will continue to benefit from the many advantages of the end-to-end BlackBerry solution including the same advanced IT management, security and control available with BlackBerry Enterprise Server 5.0.3, which is part of BlackBerry Mobile Fusion. These advanced features include BlackBerry® Balanceâ„¢ technology supporting the use of a single device for both work and personal purposes without compromising the organization’s need to secure, manage and control confidential information; over 500 IT policies; over-the-air app and software installation and management; high availability; and much more. BlackBerry Mobile Fusion will also introduce new self-service functionality for employees to secure lost or stolen BlackBerry smartphones and BlackBerry PlayBook tablets.

BlackBerry Mobile Fusion is currently in early beta testing with select enterprise customers. RIM is now accepting customer nominations for the closed beta program which will start in January, and general availability is expected in late March.

For more information, visit www.blackberry.com/mobilefusion.

* Device security, manageability and controls will continue to vary according to the inherent capabilities of the individual device operating systems.