20 injured in promo stunt for lg g2

It’s mind boggling to think that any team of marketers ever thought an event like this would be a good idea, but in a promotional stunt by LG involving BB guns and knives on sticks, 20 people were injured in Seoul, South Korea. In hindsight, it seems obvious that the event would go awry. LG released 100 helium balloons, each with a voucher for a free LG G2 smartphone attached. The phones, which retail for the equivalent of $851 in the country, would be given to each participant able to pop a balloon. Participants arrived with BB guns and scrambled after the balloons. One participant even arrived with a pointed stick.

Tat Wza

LG has canceled the remaining promotional events for the new phone.

Via BBC.