The Hundreds took a 90’s inspired approach towards their new lookbook titled “Scrambled Porn”. The obvious references may not be so obvious, owner Bobby Kim wanted to give a different vibe. Focusing on suburbia and the average american. The editorial approach to the photos gives off a “scrambled feel” meant to mock the scrambled porn channels of the era. Kim’s love of “Back to the Future Trilogy” also played into the theme. I love everything about this, the set-up, execution, the clothing, it’s all dope. The collection hits stores January 23rd and online January 27th. Hit the jump to check out the lookbook…
It is bound to get boring and you will be bombarded with information day
to day. Additionally, you do not have to brave site visitors, search
endlessly for car parking spot and beat other consumers for stuff
you want because you get a whole shop all personally.
This special runs only through midnight, November 1st.