IFWT_Nelly

A California radio station, played Nelly’s hit “Hot in Herre” non-stop from at least 3 p.m. on Friday for 18 hours straight.

Jade Raven

Latino Mix 105.7, a California radio station in San Fran decided to play the 2002′ hit over and over again. Apparently, the station is pulled the stunt to re-brand themselves as “HOT 105.7” as a result of format changes.

Some fans were actually pleased by the stations antics as they started the hashtag #Nelly1057 on Twitter.

Wonder if Nelly got wind of all the hype happening in San Fran that night.