IFWT_KanyeWest

Kanye West, Steve Stoute and Ben Horrowitz joined forces during the Cannes Lions Festival this morning to discuss the status of creativity at the moment including the internet, the latest Beats/Apple deal, as well as some of the his favorite brands out right now! Check out a piece of the conversation below.

Tat Wza

Kanye stated of his love for apple, and admiration of the late Steve Jobs;

“Steve Jobs, as everyone knows, was my biggest influence. Just seeing the way he fought to make things easier for people. After he passed, I made it my life’s mission to do what he did inside of that company,” West said. “I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.”

Check out a clip below.