2 Chainz explains the new direction of his upcoming third album with MTV News on the 2014 BET Hip-Hop Awards red carpet, and we’re happy to announce that Tity Boi is back!

Jade Raven

Earlier in the year, the Atlanta rapper wanted to keep the B.O.A.T.S. series alive with volume three, but during the recording process he’s had a little change of pace.

“It’s just time to turn the page, it’s a new chapter, it’s a new day and a different campaign,” he told MTV News.

“I think its more Tity Boi, it’s more circa ’05 and ’06, when I had [the] 745 Beamer swag with cornrows,” Chainz said, “But with better instruments, more music behind it, more storytelling and more heartfelt. I can’t leave the trap alone.”

Watch 2 Chainz talk about visuals from the Freebase video, and wanting to break out of the typical rap video mold by implementing more art in music videos below.

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2 Chainz, Music News