You would think prohibiting an entire league from sporting a certain brand would hurt that business, but Jimmy Iovine, co-founder of Beats by Dre seems to think otherwise. In fact, he “can’t believe he’s this lucky.” Being banned by the NFL might just be the best thing to happen to Beats by Dre. I guess any publicity is good publicity! More details after the jump…
via BusinessInsider
“We didn’t do anything, and now the players are going out and putting black tape on our logo,” Iovine said during a talk at University of Southern California’s Global Conversation.
“It’s like, I can’t believe I’m this lucky,” he said, laughing. “I feel like sending them the tape.”
Iovine talked further about the issue, saying that the unexpected fallout of increased brand exposure for Beats was due to Sony’s and Bose’s lack of touch with pop culture.
