Kendrick Lamar x Reebok

In promotion of their new Ventilator sneaker, Reebok taps their brand ambassador Kendrick Lamar for a new commercial with some powerful spoken word from the TDE rapper.

“Be Ventilated” shows leading a revolution through the streets of Los Angeles in his Reebok kicks, empowering his peers to stand out and be different. Check out the clip below!

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