It looks like Diddy isn’t the only business man in his family! His son Justin Combs is reportedly launching his own branding company along side his friend Kene Orjioke who he graduated UCLA with.

Sources have revealed that Justin will use his “personal network and influence to boost quality, reach, and power of the brand,” which is extremely smart being that his father is a very powerful player in both the music and business world. He will basically just be using his name to kick off the company – as do most children of celebrities.

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Not much more information has been released about the company aside from that it will “enhanced social experiences,” intimate musical performances and have a “charity component.” It will be kicking off sometime in February.

Definitely a smart move on Justin’s part!

Source: PageSix