IFWT_KENDRICK LAMAR REEBOK

Rebook Classic hosts unique event in celebration of the long standing and revered Reebok Classic Leather trainer- which has been influencing global style since 1983.In attendance were BAFTA Award winning Star Wars actor John Boyega and model Neelam Gill, representing the future of the UK film and fashion talent.Held across the Tate Modern, guest experienced an exclusive fashion presentation curated by some of the biggest names in British fashion right now including, Agi & Sam, Holly Fulton, Christopher Shannon, Agi&Sam, Alex Mullins, Matthew Miller, Cotteweiler, Kesh, Ashish, Sadie Williams and Ashish. Entertainment was provided by rising UK star Little Simz, who has been hailed by Reebok Classic ambassador Kendrick Lamar as the future of UK music.Bringing to life their common goal of inspiring youths to realize their limitless potential, Reebok Classic and Kendrick Lamar surprised a group of kids from Manchester’s music charity Brighter Sounds, delivering a strong message of inspiration to the city’s burgeoning creative youth talent. After spending time with the group at the local community centre, Wonder Inn, and sharing his motivating message, Kendrick called on the kids to rap with him and recite their own spoken word in an impromptu rap battle, in what was a once-in-a-lifetime opportunity for his fans. VIDEO HERE

Kendrick says, “With my music, I share and seek for understanding. Through a freedom of expression and originality. This is what Reebok is about- being original and authentic. My memories of Reebok go back to high school when I wore the Classic Leather. It’s a sneaker that identifies with culture and lets you express your own style, lets you stay true to yourself. Peep The Gallery To See A Recap Of The Iconic Reebok Leather Event After The Jump….


Written By: Sayitwityakickz