Big K.R.I.T signed to Def Jam in 2010. In July of this year, he parted ways with the label and now we get the reasoning behind it.
In a new interview with Sway’s Universe, Big K.R.I.T says overall it’s because he knows his worth:
“When you young all you want to do is be on the radio and all you want to do is get a contract, get a deal. But once you get those things, you normally don’t realize what’s next. The next step. Me, I had the kind of team and people around me that didn’t mind telling me the game. I graduated from being just a rapper to understanding production and understanding my worth and how those are separate entities. And I graduated from that to MULTI, the branding of such. And then becoming a businessman. Now, understanding my worth, partnerships, not necessarily just signing as a rapper because I bring more to the table. I know how to direct the artist to the right records, how to produce, put them in the right space and help them create their narrative and be comfortable with it.”
