I’ve seen it all now. When you have too much money that you don’t know what to do with, you do things like this…The Hov and Lady B are making Blue Ivy’s name a trademark. Whether or not their turning their daughter or just her name into a brand is something that when you hear it, you say WHY. Within the next three years they have to prove that they are using the trademark for the various purposes like skin cream, music, key chains, eyeglasses, strollers, scrunchies, software, or teething rings, among other products. Wendy’s franchise in the making. I have to see this. Drop down bottom for more.