(Video) The Tanning Of America: One Nation Under Hip Hop [Part 3 – Gimme The Loot]

Once again it’s on! The Tanning of America continues with its third installment of the series. For this episode, we get closer to the current generation of hip hop and its meaning. Jimmy Iovine talks how he got tracks from Snoop Dogg and Dr. Dre tracks like, “Nuthin’ But A G Thang” on MTV and radio, which then turned into Rolling Stone and Source magazine cover appearances. Tommy Hilfiger drops by, connecting hip hop and fashion as he talks the fashion of the 90s. “Everything was baggy. Everything was lose so, we started designing into it,” Hilfiger says about him driving through Harlem, just to get a look into the styles. It’s all connecting. The changes of a culture that many of us love so much. Some great people had a hand in it. Hit the jump to check out 3 of 3 in Gimmie The Loot.

(Video) Ricky Hil ft. The Weeknd – Nomads

Drugs and seedy motels go together hand in hand. Tommy Hilfiger’s rapping son Ricky Hil (formerly Rich Hil) is joined by The Weeknd in that exact setting for “Nomads,” a cut off Ricky’s debut, SYLDD. Get into the video below.

(Photos) Guess Who Just Opened A New Store In LA ?!?!

The Fashion Legend Tommy Hilfiger just opened up a brand new store right on L.A. Hit the jump for more!

(Photos) NBA: Tommy Hilfiger, J.R Smith & More Attend Carmelo Anthony’s Yacht Party

Carmelo Anthony hosted a yacht party in NYC for his latest endorsement Isotonix for Champion Blend a supplement designed to give your body the maximum benefit from vitamins and minerals.  Guests included Knicks teammates Marcus Camby, J.R. Smith, Jason Kidd, Iman Shumpert and Ronnie Brewer as well as Baron Davis, Scottie Pippen and Tommy Hilfiger.  Check out the pictures. Shay Marie x Sabrina B.

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