Posted by Sabrina B. @gametimegirl As the National Football League season gets under way this week, professional football appears primed to shake off any lingering business damage its four-month lockout might have inflicted. On Tuesday, the league and PepsiCo Inc. are set to announce a 10-year, extension of their sponsorship deal that ultimately could be valued at $2.3 billion through the 2022 playoffs, making it one of the largest sponsorships to date in U.S. sports.