The latest European-focused mini minivan from Ford was previewed in concept form at last year’s Geneva Motor Show, but has now been confirmed for production release at the 2012 edition of the same expo this March. Based on the Fiesta (the C-Max is based on the Focus), the new B-Max will arrive into a highly competitive segment overseas, so it will need to offer some alluring features to make its mark. Funk Flex
Auto Talk: Ford Tops In Non-retail Sales, 45% Of Focus Sold To Fleets
Most everyone at Ford is grinning from ear-to-ear these days, as the company is enjoying profits as well as a vastly improved product portfolio and public image. Sales are up, the product pipeline is full, and market share grew last year. You can almost imagine Ford CEO Alan Mulally saying, “What, me worry?” Funk Flex Find Flex On Google+
Auto Talk: Ford scraps “Drive One” ad slogan in favor of “Go Further”
Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its “Drive One” tag line for “Go Further,” which will be used in marketing campaigns in both the U.S. and Europe. Ford had been using the line “Feel the Difference” in the EU. The company says its old slogans were designed to convince buyers to give Ford products a look after the automaker rebounded from near bankruptcy. Executives now say the manufacturer is in an entirely different place in its history and that it’s time for a slogan that reflects that position. Funk Flex
Auto Talk: Ford reveals fresh new face for its 2013 Fusion NASCAR racer
Win on Sunday, sell on Monday. It’s a marketing motto nearly as old as racing itself, but while today’s NASCAR stock cars may have about as much in common with the cars they represent as a Halloween superhero costume from Walmart will actually give your kid superpowers, NASCAR remains the biggest spectator sport in America. So you can imagine that participating automakers would think themselves foolish to pass up the opportunity to make the connection in fans’ eyes to cars they can actually buy at their local dealership. Funk Flex
Tech Talk News: Ford Shows Off Updated Sync Vehicle BlackBerry Integration
Ford has quite the presence at CES 2012. From the slick Evos concept car to the upcoming Focus Electric (with nice mobile app integration) and 2013 Ford Fusion, Ford has a strong showing (which is impressive, when you consider that the Detroit Auto Show is also this week). @Yungjohnnybravo @TatWZA
Auto Talk: Ford Takes Top Honors In Polk Automotive Loyalty Awards
Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award categories. Funk Flex Find Flex On Google+
