(Video) Budweiser Presents: Rihanna “Half Of Me” [Documentary]

Budweiser has teamed up with Rihanna for “Half Of Me,” a short documentary for their Made For Music initiative, where they follow Rih and a few of her biggest fans around the U.S. and the UK. “We look at Made For Music as celebrating creators that make a mark on pop culture,” said Camilo Durana, global director of Budweiser Sports & Entertainment. “We recognize the incredible relationship Rihanna has with her fans, and it’s no mistake or coincidence she’s one of the most-followed people on the planet in terms of social media. That’s because of the message she gives to fans about being themselves and being authentic and inspiring them to achieve their dreams. That’s very much in line with where we are as a brand and the message we want to communicate through Made For Music.” Check out the doc below.


Guess Which MAJOR Stars Are Teaming Up For Budweiser?!

Click the jump to see which artists are helping out Budweiser for their “Made For Music” campaign!


(Video) Jay-Z Launches Budweiser’s “Made for Music” Campaign…& He Has A Partner!

“It begins and ends with what you make,” is the message behind Budweiser’s new, ‘Made for Music’ campaign. With artists of all kind gracing the 30-sec black&white shoot, it must be said that Jay-Z is one of them. Hit the jump and watch Jigga make magic – and see who joins the movement.


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