Dwayne Johnson, better known as “The Rock” is undoubtedly one of the most athletic celebs. Starting his career as a WWF wrestler, The Rock has moved from slamming bodies, to acting on the big and small screens and even reality tv, helping people face everyday challenges. Finally, The Rock has signed an endorsement deal with none other than, Under Armour.
(Video) Sports: Under Armour’s New Spot Stars Stephen Curry, Jordan Spieth & Misty Copeland
Tom Brady won another Super Bowl. Stephen Curry won an MVP and an NBA title. Jordan Spieth won the Masters and the U.S. Open. Misty Copeland became the first African-American to become a principal dancer at a major ballet company. It has been a big year for Under Armour’s most high-profile spokespeople, and the company this week will start to roll out its first major brand campaign featuring all of them. It’s called “Rule Yourself,” and the idea summons Malcolm Gladwell’s theory that it takes 10,000 hours of practice at something to be the best.
