Shoe marketers including Reebok, Puma and New Balance are sprinting to get in on the new trend among both fashion-conscious and serious runners, with new campaigns promoting barely-there, lightweight running shoes that mold more closely to the foot. While some companies have been offering minimalist styles for some time, the concept seemed to catch fire in the second quarter of this year, per a SportsOneSource analyst. Full Story after the jump… @DJJUANYTO
IFWT Kicks: Weekend Cop & Shop (What Kicks Released This Weekend…)
Each week we will help you keep you up to date on whats available to you for the weekend so you can get fresh and cop that heat. Check out the new releases in sneakers after the jump from your favorite retailers and outlets. @DJJUANYTO
Celeb Kicks: Heidi Klum for New Balance Collection Launches Exclusively on Amazon
Supermodel and fashion mogul Heidi Klum has collaborated with New Balance to launch her debut lifestyle sneaker collection. The Heidi Klum for New Balance line is described as being perfect for the modern “on-the-go” women and will be exclusively available on Amazon starting this month. For More info and pics of the kicks are after the jump… @DJJUANYTO
Kicks: New Balance x New England at @West147
Shout to all the UK peeps that check out Inflexwetrust.com and these New Balance are straight from England. Here are three limited edition New Balances that have been handcrafted in the Flimby factory in the UK. Check out more pics and the location after the jump… @DJJUANYTO
