In 2013, Nipsey Hussle released the game-changing Crenshaw, becoming the first-ever artist to sell a project for $100. The idea behind it was pretty simple – sure, you can listen and get it for free online, but if you’re really a “fan” and support this artist, then you’ll pay a little extra, get a hard copy AND get a ticket to a private concert and a chance to meet him. Seems like a pretty sweet deal – and it paid off! Nip made over $100,000 doing it this way, with even the legendary Jay Z contributing $1,000 of that number! Now Nip will change the game once again with the release of his forthcoming “album before the album,” Mailbox Money. Releasing on New Year’s Eve, Mailbox Money will be made available in 3 ways – for free on DatPiff, for $10 on iTunes…and for $1,000 via his Proud 2 Pay site. And yes, the latter comes with more than just music.
(Video) Nipsey Hussle Brings His ‘Proud 2 Pay’ Show To His Hometown
Following the success of his $100 album Crenshaw, Nipsey Hussle made good on his promise by delivering a free concert to fans in his hometown. If you missed out, here’s a recap of the show at Bardot Hollywood in Los Angeles.
