Michael Jordan’s Air Jordan shoe brand through Nike dominates the market — 58 percent of basketball shoes sold last year were Jordans. That 13 times more than LeBron James, who has the best selling shoe among active players. Nike owns 95.5 percent of the basketball shoe market (according to Forbes).  One of the NBA’s concerns with Michael Jordan as the owner of the Charlotte Hornets is that he could supplement players’ salaries with shoe deals.