What do you get when you mix Popchips and one of the hottest females in music? You get the perfect love affair. This fall, the latest healthy chip snack that everyone is snacking on, Popchips, launches their first add campaign and it features non other than international superstar, Katy Perry. Even cooler, the campaign is promoting each and every one of us to bring out our inner popstar.
Popchips hopes to put more, well, pop in its chips by adding the pop singer Katy Perry to its roster of celebrity endorsers.
Ms. Perry, known for songs like “California Gurls,” “Firework” and “Teenage Dream,” is also becoming a minority investor in Popchips Inc. as well as a spokeswoman. In those dual roles, she joins stars like Heidi Klum, Ashton Kutcher and Jillian Michaels.
Ads featuring Ms. Perry, created by an agency named Zambezi, are to begin running over the weekend. They feature colorful, portrait-style photographs of her in upbeat poses.
The ads will carry headlines like “Spare me the guilt chip,” “Love. Without the handles” and, accompanying an ad in which Ms. Perry poses with two bags of Popchips in front of her chest, “Nothing fake about ’em.”
