Political media personality Glenn Beck has launched a new fashion line. Click below for the line’s details.
Glenn Beck uses the image of the blue-collar worker on his new 1791 Supply & Co. clothing web site.
Too bad most of them would have a tough time shelling out $129 for a pair of “premium, ring-spun selvage denim” or $90 Western-style shirts.
Dubbed “The Original Blueprint,” 1791 was inspired by the conservative radio host’s anger with Levi’s jeans for its ads that featured young people facing off against the police, according to Women’s Wear Daily.
In 1791 the Bill of Rights was added to the Constitution — and Beck wants American consumers to remember their founding fathers with their clothing choices.
On October 10, Beck told his radio listeners that despite not having a backer “like George Soros,” he would be starting a small business.
“It’s not a business, it’s more like a charity that does business,” he said. “All the net profits will go to restoring our people, our history, our hometowns and our families.”
He likened 1791 to Paul Newman’s business ventures, that donated all of its net profits to children in need.
The goods are reportedly woven in Greensboro, N.C., and cut and sewn in a 90 year-old Kentucky factory.
“The jeans were conceived by Glenn, who has been involved with the new jeans in every step of the process from the stitching, to the buttons and to the quality of the rivets,” according to GlennBeck.com.
He says his clothing line is a lot more than just a $30 T-shirt or a $65 canvas bag.
“Every piece of clothing and accessory … will tell a story,” he told his radio listeners.
He said that he’d searched high and low to find a way to make a quality clothing company in America and turn a profit.
He said that while he cannot provide thousands of jobs churning out clothing yet, he expects to in the future.
“They must provide jobs in America and reclaim the lost art of making quality American clothing.”
On his radio show, he is vague about where exactly the profits would go other than to “local charities.”
Interestingly, a clothing company called 1791 Apparel already exists. The site selling “apparel for the firearms enthusiast.”
The site notes that they are not affiliated with Beck’s goods and says that they were founded several years before.
